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behind the scenes

Brand strategy

Keeping it Aussie

Content strategy

To reflect the amazing scents of Australian native plants, bush tucker and the favourite scentrs from my childhood memories.

Content strategy

Keeping it Aussie

Content strategy

I made the decision to only use premium quality soy wax, a vegan product, and oils made and sourced within Australia.  I have chosen to showcase the beautiful scents of Australia. 

Keeping it Aussie

Keeping it Aussie

Keeping it Aussie

From candle tins, wax, oils, labels and packaging, I have chosen to support other Australian owned small or family run businesses by using them as my products suppliers.

Visual design

Why the Desert?

Keeping it Aussie

My business logo was designed after taking inspiration from the Aboriginbal flag, paying respect to the earth we stand on, the sun above and our skin.


All packaging has been selected to promote sustainable practice, by reusing the candle tin and all packaging being either biodegradable or home compostible. 

Why the Desert?

Why the Desert?

Why the Desert?

Deserts evoke thoughts of barreness, emptiness and a harsh environment.  This is how I felt when I discovered my Aboriginal heritage - like everything I thought I knew had been wiped.

But the desert produces stunning beauty - my embracing my new culture, embracing truths and meeting new family.

Why the Flame?

Why the Desert?

Why the Desert?

Fire is used to cleanse, this was my grieving for what my Nanna and her family lost and had taken from them.  


But fire is also passion, my determination to learn who my family is, who I am.  It's my determination, my attitude that the light at the end of the tunnel has been lit from within myself so I can achieve dreams, embrace change and love life.

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Thank you for supporting my small Aussie business

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